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Getting Started with the Hudl Focus Flex Camera

Learn how to use the Hudl Focus Flex to optimize your soccer performance analysis.

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Yanis Ait Mohammed
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What Is the Hudl Focus Flex Camera and How Does It Work?

The Hudl Focus Flex is an intelligent, portable soccer camera designed to record HD video of matches and training sessions. It stays fixed on the key action—whether you’re tracking an entire back-four or isolating a single winger’s run—thanks to its AI-driven pan-and-zoom engine. Once a recording is finished, your Hudl library is instantly uploaded with the movie over Wi-Fi or the built-in 4G modem, which makes post-match analysis quick and seamless.

Key Features of the Hudl Focus Flex

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The Focus Flex camera from Hudl

The Hudl Focus Flex is fully integrated with the Hudl platform and offers several advanced capabilities for soccer:

  • Full-Pitch tactical angle in HD: The wide lens is calibrated to keep at least 20 outfield players in frame, ensuring context for shape analysis.
  • Dual “Practice” & “Game” modes: Toggle between continuous training capture and match-optimised recording with one tap.
  • AI auto-tracking: The camera intelligently follows the ball and primary passing lanes, freeing analysts from manual panning.
  • Seamless cloud upload: Built-in Wi-Fi and 4G eliminate memory-card management.
  • Onboard storage for 100+ matches: Never worry about overruns on tournament weekends.
  • Instant Hudl sync: Footage appears in your workspace within minutes for tagging, clipping, and sharing.
  • Live overlay with Hudl Sportscode: Perform real-time coding and KPI tracking while play unfolds.
  • One-click live streaming: Broadcast directly via Hudl TV or your integrated platform.
  • Field-ready portability: The battery-powered unit ships in a waterproof backpack that houses the tripod, charger, and accessories.
  • Rapid five-minute setup: Mount and calibrate on any pitch from 5-a-side to full-sized 11-v-11.

How to Use the Hudl Focus Flex Camera

1. How to Connect to the Hudl Focus Flex

Install the iOS or Android app to calibrate, configure, and manage the camera wirelessly.

2. Three-Step Recording Workflow

StepActionDetails
SetupPosition the tripod 12-20 ft (3.6–6.1 m) above the pitch-side.Optimal height varies with sideline distance.
ConfigurationPower on and connect through the app.The auto-tracking calibration takes <60 seconds.
RecordHit “Start” in the app.The AI keeps the tactical frame centred on play.

How to Retrieve Videos from Focus Flex

Recordings auto-sync to your Hudl library, where coaches can:

  • Tag phases of play, e.g., high-press sequences or transition moments.
  • Build Custom Playlists for unit or individual review.
  • Share clips directly with players via mobile push notifications.
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Hudl Focus Flex Soccer Camera Pricing

The Hudl Focus Flex is offered via an annual subscription model, not as a one-time purchase. The subscription includes the camera, software access, and continuous updates.

Product/ServiceEstimated PriceDetails
Hudl Focus Flex Camera$3,000/yearAnnual rental includes camera + Hudl platform access (varies by package)
Professional installation~$400 (optional)Free if installed by the club; charged if done by a third party
Hudl installation fees$0Hudl does not charge for setup or hardware replacements
Cancellation fees$0Cancel anytime — just return the camera to Hudl
TaxesVariesExemptions available with documentation for non-taxable orgs
Shipping time3–4 weeksPost-payment, for planning and delivery

Hudl Focus Flex Subscription Packages

Hudl offers flexibility in camera quantity, service modifications, and software updates. Clubs can also add optional services depending on their needs:

  • Hudl Assist: Automated match breakdowns by Hudl analysts, including stats and ready-to-use clips
  • Hudl Sportscode: Real-time, customizable pro-level match analysis
  • Multi-team support: Share one camera across multiple teams with separate user access
PackageEstimated PriceDetails
Team PackFrom $2,000/yearCamera + 30 hours storage (Bronze) + Hudl analysis tools
Coach PackCustom quoteTeam Pack + unlimited Hudl Assist match breakdowns (24h turnaround) + 100 hrs storage (Silver)
Analyst PackCustom quoteCoach Pack + Opponent analysis + 200 hrs storage (Gold)

Hudl Focus Flex vs. Veo Cam 3: Which Camera Should You Choose?

If you’re exploring soccer camera options, Veo Cam 3 is often compared with Hudl Focus Flex. Both are widely used and AI-powered, but they differ in functionality, pricing model, and software integration.

Side-by-Side Comparison: Hudl Focus Flex vs. Veo Cam 3

FeatureHudl Focus FlexVeo Cam 3
TypePortable AI-powered soccer cameraPortable AI-powered soccer camera
Auto-trackingAI + wide tactical panoramic viewAI with panoramic or FollowCam modes
ResolutionHD with a wide-angle covering 20 players4K (dual fisheye lenses with software stitching)
Internal Storage100+ matches, auto uploadUp to 96 GB, cloud transfer via Veo
Upload MethodAuto-upload via built-in Wi-Fi or 4GWi-Fi (optional 5G version for mobile upload)
Live StreamingYes — via Hudl TV or YouTubeYes — via Veo Live (subscription required)
Integrated Video AnalysisIn-app with Hudl; compatible with Hudl Assist & SportscodeVeo Editor + optional Veo Analytics
Automated Match AnalysisYes — via Hudl Assist (matches + opponent scouting)Yes — via Veo Analytics (heatmaps, possession, shots)
Software IntegrationFull integration with Hudl, Sportscode, and AssistProprietary Veo platform only
Cloud StorageIncluded per package (Bronze, Silver, Gold)Included with the plan; retention depends on the plan
PortabilityYes — backpack + tripod includedYes — carrying bag and tripod sold separately
DurabilityBuilt for outdoor use, a waterproof bag is includedIP54 (light rain, dust resistant)
Setup / ConfigurationVery fast via Hudl Focus app (iOS/Android), plug & playSimple setup via Veo app, slightly more technical
Multi-Team AccessYes — with team-specific permissions via HudlYes — manual setup per team in the Veo platform
Starting Price (Full Kit)From $2,000/year (rental + platform + support)€1,199 + subscription starting at €39/month
Install / Cancel FeesNoneNone

Which Camera Should You Choose?

Choose Hudl Focus Flex if you’re embedded in the Hudl ecosystem, require automated breakdowns, or film numerous away fixtures.

Choose Veo Cam 3 if you prefer to own hardware outright, operate on a tighter budget, or focus on grassroots streaming.

Additional Hudl Camera Options

  • Hudl Focus Indoor: Fixed-mount for futsal courts or indoor arenas.
  • Hudl Focus Outdoor: Permanently installed solution for stadiums.
  • Hudl Focus Point: Multi-angle capture on tight-space pitches or for advanced analysis workflows.

Hudl Focus Flex: In Summary

Beyond all its features, one of the biggest advantages of Hudl Focus Flex is its seamless integration with Hudl, the leading platform in soccer video analysis (Hudl Assist, Hudl Sportscode, etc.).

It stays fixed on the key action—whether you’re tracking an entire back-four or isolating a single winger’s run—thanks to its AI-driven pan-and-zoom engine. Once a recording is finished, your Hudl library is instantly uploaded with the movie over Wi-Fi or the built-in 4G modem, which makes post-match analysis quick and seamless.

Hudl also offers additional camera solutions for different needs:

  • Hudl Focus Indoor: For indoor facilities
  • Hudl Focus Outdoor: Built for permanent outdoor installation
  • Hudl Focus Point: Designed for multi-angle recording on smaller fields or advanced analysis

Keep in mind: alternatives like Veo Cam 3 or Pixellot Air also offer solid options depending on your setup and budget.

Final Verdict: Conclusion

Standing out as a plug-and-play, analyst-grade solution that works flawlessly with the Hudl platform, the Hudl Focus Flex enables video analysis to be simple and professional. Its artificial intelligence-driven tracking, quick cloud uploads, and smooth Sportscode compatibility offer clubs a simplified process for recording and analysis of football performances. Hudl Focus Flex is a first-rate option for teams looking for a dependable all-in-one system that enables match-day analysis as well as training without substantial infrastructure.

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🔹 Soccer Video Analyst Course
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