What does Hudl offer?
Hudl is a tech company specializing in video analysis and data management solutions for sports.
Established in 2006, Hudl has become a pioneer in worldwide sports technology. From smart cameras and performance software to recruitment databases, the company’s ecosystem benefits grassroots coaches and elite experts both, enabling every phase of athlete development and team management. It goes beyond simple division of a match into manageable parts for coaches, analysts, and scouts to turn chaotic footage into tactical insight and practical knowledge, therefore altering how teams approach both matchday and the practice field.

The Hudl Ecosystem in Soccer
Hudl’s suite covers every angle. Their flagship products, such as Hudl Focus for automated match filming, Wyscout for global scouting data, and the all-in-one Hudl platform for video sharing, are trusted at every level of the game. Crucially, Hudl Sportscode stands out as the analytical powerhouse among these offerings.
Hudl’s Product Line
As a leader in the video analysis market—with approximately $88 million fundraising round completed in 2019—Hudl offers a wide range of products that cover every aspect of sports performance analysis, from smart cameras to streaming platforms and scouting databases.
1. For Video Analysis:
- Hudl: The central platform that simplifies importing, distributing, and analyzing video content.
- Hudl Assist: An automated breakdown service where Hudl experts review footage and generate detailed reports.
- Hudl Sideline: Enables instant replay during games—ideal for reviewing key moments live.
- Hudl Sportscode: A professional-grade performance analysis tool used by elite teams to dissect every detail of the game.
- Hudl Studio: An advanced telestration tool to annotate footage with visual elements.
- Hudl Coda: A complementary module for collecting and analyzing stats.
- Hudl Insight: A data visualization platform providing rich performance reports.
- Hudl Replay: A live replay feature essential for in-game tactical analysis.
- InStat: A video + stat platform used across multiple sports like soccer, hockey, and basketball.
2. For Recording with Smart Cameras:
- Hudl Focus Indoor: An AI-powered indoor camera designed to capture every play.
- Hudl Focus Outdoor: A weather-resistant camera that adjusts automatically to lighting and weather conditions.
- Hudl Focus Flex: A portable sideline camera for live streaming from anywhere.
- Hudl Focus Point: A fixed camera system that delivers high-definition panoramic capture.
3. For Scouting Tools:
- Wyscout: The world’s largest soccer video and stats database—essential for scouting and player evaluation.
- Scouting Area: A dedicated workspace to monitor and assess player development.
- Data & API: A robust API for accessing advanced data for scouting and recruitment.
- Youth Competitions: Exclusive access to youth tournaments from U14 to U23.
- Hudl Recruit: A recruitment management system built into the Hudl ecosystem.
- InStat: Also integrates with scouting workflows for soccer recruitment.
4. For Engagement and Broadcasting:
- Hudl TV: A live-streaming platform for games recorded with Hudl Focus cameras.
- Fan Engagement Suite: An all-in-one dashboard to manage livestreams, highlights, stats, schedules, ticketing, and more.
Production Truck: A production suite with commentary, stats overlays, and other enhancements for streaming experiences.
Hudl also offers other tools used by analysts, including Hudl StatsBomb and WIMU, a wearable GPS tracker for physical performance tracking.
In short, Hudl provides end-to-end solutions tailored for teams at all levels across various sports.
What Is Hudl Sportscode and How Does It Work?
Now that you’ve seen the full Hudl ecosystem, let’s zoom in on one of its flagship tools: Hudl Sportscode.
As mentioned above, Sportscode is a high-level software built for analysts who want to dive deep into team and player performance. It allows users to tag, review, and interpret video data to better understand tactical play.
Core Features of Hudl Sportscode
1. Clip and Sequence Management
- Tag specific moments in a match (goals, passes, shots, etc.).
- Break games down into chapters for easy access to key events.
2. Real-Time Data Integration
- Sync data with video for live or instant analysis.
- Add notes, labels, and on-screen annotations to highlight key actions.
3. Collaboration Tools
- Share videos and reports with players and staff through a centralised platform.
Collaborate live with other analysts, even remotely.
4. Custom Reporting
- Build custom reports to fit your team’s needs.
- Export video and data in multiple formats for presentations and scouting.
What Sets Hudl Sportscode Apart?
Fundamentally Hudl Deep tactical and technical research is intended with Sportscode. Unlike simple video editors, Sportscode empowers performance analysts to tag video with accurate labels—”key pass”, “recovery”, “defensive transition”, “press trigger”—all adaptable to a team’s playing style. Analysts may identify every tactical moment of consequence as a game develops or in a thorough post-mortem.
Sportscode deftly coordinates video with live or imported data, so statistics like xG, passing networks, or player burden directly relate to events on the field. Pre-match planning, halftime changes, and post-game briefings all depend on this live data integration.
Another defining trait is cooperation. Using cloud-based sharing guarantees everyone—from the first-team manager to academy scouts—is in line on team values and forthcoming opponents by quickly distributing video edits and tactical clips to the coaching staff and players.
How to Access Hudl Sportscode? Access and Usability
Hudl Sportscode runs exclusively on macOS. Licensing is flexible: the Elite version empowers professional clubs with multi-angle capture and advanced scripting, while Pro Review offers a streamlined solution for teams focusing on video analysis rather than in-game capture. Setup involves downloading the application, configuring personalised code windows, and leveraging Hudl’s rich training resources. To use Hudl Sportscode, you’ll need an active license. Here’s how to get started:
- Create a Hudl Account: Sign up on Hudl’s official website.
- Download the Software: Once subscribed, download the app from your user dashboard.
Note: Sportscode is only compatible with macOS. - Configure the Software: Customize code windows, labels, and interface based on your workflow.
- Learn the Tools: Hudl provides training resources and tutorials to help you get up to speed quickly
Hudl Sportscode Pricing
Hudl does not list prices publicly, as they vary based on the number of licenses, features, and services included. However, thanks to SoccerEDU’s partnership with Hudl, we have access to accurate pricing information.
Here’s an overview of current Hudl Sportscode packages:
License | Price (USD) | Features |
---|---|---|
Sportscode Elite | $8,075 | – Multi-angle capture (AVFoundation/IP)- Live coding + collaborative coding- Shared timeline + live streaming- Advanced telestration (Hudl Studio)- Full export tools + scripting and charts |
Sportscode Elite Review | $4,037 | – No capture- Full coding and video viewing- Collaborative sharing + live streaming- Telestration tools- Multi-angle export + reports |
Pro | $4,784 | – Single-angle capture- Live coding with tags and notes- Standard telestration tools- Live Share + CSV/XML exports |
Pro Review | $2,392 | – No capture- Video playback and basic coding- Standard telestration- CSV/XML exports only |
Actual costs vary with team size, sport, and add-ons.
Which License Should You Choose?
- Sportscode Elite: Best suited for professional clubs needing full control over video and data workflows.
- Elite Review: Great for coaches and analysts who don’t need capture functionality but still want powerful analysis tools.
- Pro: Ideal for university or semi-pro teams seeking a strong balance between features and cost.
- Pro Review: A budget-friendly option for studying games without recording capabilities.
Pricing may vary depending on team size, sport, and selected add-ons. Contact Hudl directly for a personalised quote.
Hudl and SoccerEDU Partnership

At SoccerEDU, Hudl Sportscode is part of our training curriculum to prepare learners for real-world demands in soccer analysis. Through its partnership with SoccerEDU, Hudl Sportscode is accessible to developing analysts, creating a learning environment reminiscent of professional football operations. Students gain hands-on experience mirroring the daily workflow of elite club analysts—an invaluable edge for future careers.
Hudl Sportscode: Why Sportscode matters?
Hudl Sportscode is an essential tool for anyone serious about optimizing team or player performance. Whether you’re a coach, scout, or video analyst; Sportscode, for anyone serious about football performance—be it the analyst compiling a post-match dossier or the academy coach tracking player progression—Sportscode delivers more than video review. Its fusion of high-level tagging, live tactical data, and frictionless collaboration moves clubs beyond opinion into insight, and from analysis into action. Thanks to its integration into SoccerEDU‘s learning platform, Sportscode is now more accessible for learners aiming to enter the world of professional soccer analysis.